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AI’s ‘Trough of Disillusionment’ Is Already History

Forward-thinking companies have already moved past the hype cycle by being strategic.

AI’s ‘Trough of Disillusionment’ Is Already History

Gartner's Hype Cycle placed Generative AI in the "Trough of Disillusionment," but forward-thinking companies have already moved past it.

The Blueprint for Success (The 3 S's)

  • Security: Protecting intellectual property. JPMorgan Chase’s COIN system is a prime example.
  • Silos: Breaking down walls for unified intelligence. Acea Energia saw 40% faster invoicing.
  • Strategy: Targeting ROI. Fintech company Zip achieved a 473% ROI.

The lesson for leaders is that the pace of innovation is the primary business cycle. You don't avoid the trough; you leap over it with a clear strategy.